” FRANCESCA DE MORI – A TRULLY BEAUTIFUL BUSINESS WOMAN DETERMINED TO ACHIEVE HER DREAMS. “

A BIG KISS AND WELCOME TO ALL THE BEAUTIFUL LADIES INTERESTED IN MY COMPANY.

I THINK ITS REALLY IMPORTANT TO KNOW THE FACE,THE TRUTH & THE STORY BEHIND A COMPANY. I WANT MY CUSTOMERS TO TRUST ME & HAVE FAITH IN ME & MY PRODUCT, WHICH IS WHY KNOWING MORE ABOUT HOW I CREATED FREEDOM COUTURE IS IMPORTANT. MY PRODUCT ISN’T A QUICK FACTORY MADE ITEM, ITS A PRODUCT WHICH TAKES SO MUCH LOVE, DEDICATION TO DETAILS & FOCUS ON QUALITY.

MY NAME IS FRANCESCA DE MORI AND I AM THE OWNER AND CREATOR FOR FREEDOM COUTURE, WHICH STARTED OFF AS SCRIBBLES OF A DREAM ON MY LUNCHTIME NAPKIN WHEN I WAS 14 WHICH IS NOW THE WORLDS LEADING WIG COMPANY.

GROWING UP IN AN ITALIAN FAMILY, I NEVER EVEN KNEW THAT HAIR EXTENSIONS EXISTED! ONE DAY AFTER SCHOOL I WAS WATCHING THE TYRA BANKS SHOW AND IT WAS THE MAKEOVER EPISODE. I SAW A BEAUTIFUL GIRL WHO WAS CRYING BECAUSE SHE HATED HER HAIR. IT WAS VERY SHORT, DAMAGED AND KNOTTED! THE STYLIST CHOSE TO GIVE HER A LONG WEAVE AND SHOWED SMALL CLIPPETS OF THE INSTALLATION.I WAS SO AMAZED! I WAS INSTANTLY FASCINATED BY HOW ARTISTIC,CREATIVE AND HUGE THE TRANSFORMATION WAS TO HER CONFIDENCE AND OVER ALL LOOK. SO I WENT STRAIGHT TO YOUTUBE AND GOOGLE AND STARTED TO PRACTICE HOW TO CORNROW OB A $1 DOLL HEAD I BOUGHT FROM GOOD SAMMIE’S SECOND HAND STORE!

 

I STARTED MY BUSINESS AT 14 YEARS OLD & NEVER LOOKED BACK…I WAS DETERMINED TO BE SUCCESSFUL & AN INDEPENDENT WOMAN…

 

I STARTED POSTING A FEW PHOTOS ON MY MYSPACE ACCOUNT, BUT NOTHING REALLY TO ADVERTISE JUST AS A HOBBY!A FEW FRIENDS SAW AND SAID I WAS REALLY GOOD AND ALWAYS ASKED ME TO DO THERE HAIR. I WAS DOING FREE HAIR FOR ONE YEAR, ALMOST EVERY DAY AFTER SCHOOL AND IN BETWEEN MY PART TIME JOB. AT THE AGE OF 14 I STARTED MY MOBILE HAIR BUSINESS ON MYSPACE AND NAMED IT “FREEDOM BRAIDS”. I HONESTLY DIDN’T THINK ANYONE WOULD BOOK WITH ME BECAUSE I WAS SO YOUNG AND I WAS ITALIAN! MUCH TO MY SURPRISE WITHIN THE FIRST WEEK I WAS FULLY BOOKED! I CONTINUED TO BUILD MY BUSINESS AND GRADUATED FROM HIGH SCHOOL AT THE TOP OF 5 OF MY CLASSES.

AT 17 I THEN WENT STRAIGHT INTO COMPLETING MY BEAUTY THERAPY DEGREE WHICH WAS FULL TIME FOR ONE YEAR, AND I CONTINUED TO TAKE CLIENTS FROM HOME.

I FELT LIKE IT WOULD BE A GREAT ASSET TO HOLD THE BEAUTY DEGREE WHEN I EVENTUALLY OPENED MY SALON!

AT 18 I DECIDED I NEEDED TO TEST THE MARKET FOR THIS INDUSTRY IN PERTH AND SEE IF IT WOULD WORK! I OPENED A SMALL STALL IN THE SUBIACO MARKETS WHERE I SET UP A HAIR SALON OFFERING BRAIDS FOR $50 AND WEAVES FOR $40! I KNEW IT WAS VERY CHEAP, BUT I DIDN’T CARE ABOUT THE MONEY. I WANTED TO EXPERIENCE OF BEING THE BOSS TO EMPLOYEES ,DEALING WITH CUSTOMER SERVICE,CLIENTS AND RUNNING A BUSY SHOP. I REMEMBER FOR THE FIRST FEW WEEKS I SAT THERE EVERY DAY WAITING AND NOT ONE PERSON WALKED IN. I WAS WORRIED I HAD MADE A HUGE MISTAKE BUT I WAS REASSURED BY MY MOTHER THAT IT TAKES TIME FOR PEOPLE TO TRUST A NEW BUSINESS. AS ALWAYS SHE WAS RIGHT!THE CLIENTS STARTED FLOWING IN AND WE WERE ALWAYS FULLY BOOKED AND EVEN THOUGH I WASN’T MAKING ANY MONEY BECAUSE I WAS DOING IT SO CHEAP I GOT THE EXPERIENCE I WANTED, IT WAS A HUGE SUCCESS!EVEN THOUGH WE WERE FULLY BOOKED; I FELT LIKE I WAS NOT GETTING THE RESPECT OF A BEAUTICIAN; MORE JUST “OH YEH SHE DOES HAIR”. SO I DECIDED TO CLOSE THE SHOP AND FLY TO LONDON TO FOLLOW MY DREAMS IN BEING THE BEST IN THE INDUSTRY . I COMPLETED MY PRIVATE ONE ON ONE TRAINING IN LONDON AT WORLD OF BRAIDING ACADEMY BY THE AMAZING JOY PHIDO. AFTER INTENSE TRAINING OF LEARNING EVERY BRAIDING,WEAVING METHOD AND HAIR CARE I RECEIVED MY PROFESSIONAL WEAVTICIAN DEGREE.

UPON RETURNING HOME TO PERTH, I CHANGE THE BUSINESS NAME FROM FREEDOM BRAIDS TO FREEDOM COUTURE, I DECIDED WEAVING WAS REALLY MY PASSION AND I WANTED MY BUSINESS TO BE SEEN AS MODERN,ELEGANT AND HIGH FASHION! I RENTED A SMALL  LOUNGE ROOM IN A HOUSE WHERE I COULD DO CLIENTS APPOINTMENTS PRIVATELY. DURING THIS TIME I STARTED MY VIRGIN HAIR COMPANY BECAUSE MY CLIENTS WERE ALWAYS UNHAPPY WITH THE QUALITY OF HAIR THAT WAS AVAILABLE TO THEM. MY AIM FOR FREEDOM COUTURE HAIR COMPANY WAS TO OFFER THE MOST AMAZING SILKY THICK VIRGIN REMY LACE WIGS,CLOSURES AND WEAVES YOU COULD IMAGINE. EVERYONE WAS SELLING THE SAME OLD INDIAN AND BRAZILIAN HAIR, I DECIDED TO INTRODUCE SOMETHING BRAND NEW! I AM NOW ONE OF THE LARGEST VIRGIN CAMBODIAN REMY HAIR SUPPLIERS AND HAVE CLIENTS THAT ARE ADDICTED TO THE HAIR IN PERTH AND ALL AROUND THE WORLD! RECENTLY I TRAVELED TO CAMBODIA WHERE I ACTUALLY CUT THE HAIR MYSELF!

AFTER 1 YEAR OF WORKING FULL TIME AND SAVING EVERY PENNY, I FOUND MY DREAM SALON AND SIGNED MY FIRST LEASE! I SPENT ALL MY SAVINGS INTO TURNING THE SALON INTO THE SPACE THAT I HAVE BEEN IMAGINING AND PLANNING IN MY HEAD FOR SO LONG!

I HAD A FABULOUS GRAND OPENING EVENT AND OFF I WENT! IT WAS THE BEGINNING OF A STAMPEDE OF CLIENTS, ACHIEVEMENTS AND HARD WORK. I WAS ALWAYS FULLY BOOKED SO DECIDED TO CREATE A GREAT TEAM THAT I WOULD TRAIN SO THE SALON COULD BE THE NUMBER ONE WEAVING SALON.I WAS COMBINING HAIR SERVICES & ALSO SELLING HAIR IN MY SALON.

OWNING A HAIR SALON IS THE HARDEST THING I HAVE EVER HAD TO DO, THERE ARE SO MANY THINGS THAT ALWAYS NEED TO BE ORGANIZED. IT ISN’T OFTEN THAT YOU WILL FIND A BUSINESS OWNER WHO DOES ALL THE BOOKS, PAYROLL, STOCK ORDER AND ALSO BE THE MAIN SERVICE PROVIDER IN THE BUSINESS! I LOVE MY CLIENTS, TEAM AND CUSTOMERS SO MUCH AND IM GRATEFUL THAT THEY APPRECIATE ALL THE THINGS I DO EXTRA TO MAKE THE EXPERIENCE, QUALITY AND SERVICE ABOVE THE REST.

I ALWAYS FOCUS ON KEEPING A HONEST BUSINESS THAT IS FAIR,RESPECTFUL AND PROVIDES QUALITY. MONEY HAS NEVER BEEN MY FOCUS, AND IF YOU ARE A BUSINESS OWNER AND YOU ARE ONLY DOING IT FOR MONEY I WOULD ADVISE YOU TO STOP! CLIENTS CAN PICK UP ON YOUR ATTITUDE VERY EASILY, AND ITS IMPORTANT THEY FEEL THE GENUINE PASSION FOR HAIR AND A POSITIVE ATMOSPHERE. I BECAME AUSTRALIA’S LARGEST WEAVING SALON AND HELD THE LARGEST VARIETY OF VIRGIN REMY HAIR.

I HAVE DONE INTERNATIONAL HAIR TOURS ALL AROUND THE WORLD INCLUDING CREATING HAIR MAGIC FOR CLIENTS IN AFRICA, USA, ITALY,FRANCE,GREECE,TURKEY,LONDON AND STILL PLANNING MORE!

RUNNING MY HAIR SALON & RUNNING MY ONLINE HAIR COMPANY AT THE SAME TIME WAS REALLY EMOTIONALLY & PHYSICALLY DRAINING. I NEVER HAD TIME WITH FAMILY OR FRIENDS BECAUSE I WAS EITHER WORKING OR TOO EXHAUSTED TO DO ANYTHING. MY HEALTH STARTED TO TAKE A TURN FOR THE WORST BECAUSE I WOULDN’T EAT OR SLEEP WELL WHILE RUNNING THE SHOP. I DECIDED TO CLOSE MY SALON AND MOVE MY COMPANY TO BE 100% ONLINE. THIS WAS A REALLY BIG DECISION , WHEN YOU COMPLETELY CHANGE YOUR BUSINESS THERE IS ALWAYS A BIG RISK HOWEVER I WAS EXCITED TO BUILD MY BRAND & COMPANY AND FOCUS ON MY CUSTOMERS ALL AROUND THE WORLD, NOT JUST LIMITING MY PRODUCT TO PERTH AUS.

SINCE BECOMING A FULLY ONLINE HAIR COMPANY & SELLING WIGS ALL ROUND THE WORLD I HAVE NEVER FELT MORE HUMBLED & BLESSED AT THE AMAZING RESPONSE FROM MY CUSTOMERS.

I HAVE JUST TURNED 24, AND FEEL SO BLESSED TO BE IN THIS FABULOUS INDUSTRY. I HAVE MANY SLEEPLESS NIGHTS,STRESSED OUR DAYS, AND FEEL EXHAUSTED MOST DAYS BUT ITS ALL WORTH THE SATISFACTION OF FOLLOWING YOUR DREAMS AND HAVING THAT MOTIVATION TO ACHIEVE THE UNACHIEVABLE! YOU WOULDN’T BELIEVE ME IF I TOLD YOU HALF THE STORIES OF HOW HARD THINGS GOT, HOW MUCH I WANTED TO STOP & GIVE-UP, BUT SOMETHING INSIDE OF ME NEVER LET MYSELF STOP. I THINK BEING A FINANCIALLY INDEPENDENT & SELF MADE CAREER WOMAN IS EXTREMELY IMPORTANT AND IT WAS ALWAYS A BIG PUSH TO PROVE PEOPLE THEY WERE WRONG ABOUT ME.IF I HAVE ONE MESSAGE IT IS TO NEVER LET SOMEONE PUT YOU IN A BOX, IF YOU LOVE SOMETHING AND WANT TO DO SOMETHING THEN DO IT & DON’T LET ANYONE TELL YOU CANT! # CHASEYOURDREAMS

THANK YOU SO MUCH TO ALL MY FABULOUS CUSTOMERS I REALLY LOVE & ADORE YOU!

 LOVE FRANCESCA, MAMMA COUTURE X

 

HI BELLAS, PLEASE NOTE THAT THE ONLY PLACE TO PURCHASE A GENUINE FC WIG IS ON THIS WEBSITE. ALL PRICES IN USD. Dismiss